Engage with Ecommerce: Expanding into new markets

For many German brands, the UK and Benelux are the first step abroad. Both are close by with strong online demand, but they raise very different questions. The UK sits outside the EU, so customs, duties and UK VAT decide whether the market is profitable at all. Benelux has no border to cross, but shoppers expect local payment methods, service in their own language (in Belgium, both Dutch and French) and next-day delivery. Engage with Ecommerce brings together three Shopify Platinum agencies: Radikal (Belgium), Quickfire Digital (UK) and Tante-e (Germany). We look at what really changes when you sell in a new market and what to prepare before launch. The examples focus on the UK and Benelux, but the lessons apply just as well to France, the Nordics or the US. Speaker Eddy Moosavi Pour, GRÜNS In a fireside chat with Adrian from Tante-e, Eddy shares the brand side of taking a business into new markets. More speakers to be announced. What we’ll cover ✔️ Landed cost and customs: shipping to non-EU markets like the UK without surprise charges ✔️ Checkout: the payment methods shoppers expect in each market ✔️ Finance and compliance: VAT, B2B invoicing and bookkeeping across countries ✔️ Localisation: language, pricing, sizing and delivery promises ✔️ Visibility: getting found where nobody knows you yet, including in AI search ✔️ Store setup: one international store or one per market Programme 18:00 Welcome, food and drinks 19:00 Intro: what changes when you enter a new market 19:15 Fireside chat with Eddy Moosavi Pour (GRÜNS) 20:00 Break 20:15 Speaker sessions 21:15 Drinks and networking Good to know The event is in English, food and drinks are provided, and places are limited. It’s for founders, ecommerce managers and operators at brands only, not agencies or service providers. Bringing a colleague? Register them separately with their own details. Supported by Clearer · Klar · Glara · Pathway Getting there Mindspace is in a former 1872 paper factory in Kreuzberg; the entrance is in the courtyard, just follow the signs. Görlitzer Bahnhof (U1/U3) is a two-minute walk. From Hauptbahnhof or BER, take the S-Bahn (S9 from BER) to Warschauer Straße, then the U1 or U3 two stops. Parking is limited, so public transport is recommended.